Find buyers searching for what you sell. The Internet is fast becoming an essential component of any ad campaign. It's a simple truth: advertisers must go where consumers are in order to reach them. And more and more consumers are online. By the end of 2002, Nielsen//NetRatings tallied the worldwide Internet population at over half a billion people, and eMarketer projects that number will go up to over 709 million in 2004. Get your business seen online today - here's how...

Google Adwords

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) or cost-per-impression (CPM) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.

When you create an AdWords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, our AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page.

When you create an AdWords site-targeted ad, you choose the exact Google Network content sites where your ad will run and specify the maximum amount you're willing to pay for each thousand page views on that site. You pay whenever someone views your ad, whether the viewer clicks or not. As with keyword-targeted ads, the AdWords Discounter automatically reduces the actual CPM you pay to the lowest cost needed for your ad to win the placement on that page.

There's no minimum monthly charge with AdWords. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center.

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Yahoo! Search Marketing

Yahoo! Sponsored Search lists your site in search results across the Web. So you connect with customers who are searching for what you sell. The more search engines your listings appear on, the more customers you attract. And only Yahoo! Sponsored Search lists your business in the search results on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. Sponsored Search's top three listings appear in search results on the Web's leading sites. Our advertisers receive over 170 million highly targeted sales leads each month1. Tap into the searches occurring in your industry and put your site directly in front of customers searching for what you're selling.

Content Match, a feature of Sponsored Search, enables you to broaden your reach beyond search results and attract more customers who are interested in what you offer. Reach customers through online publishers, newsletters and emails. You will automatically receive traffic from Content Match listings upon opening a Sponsored Search account. Take advantage of the Yahoo! Publisher Network reach and start driving more customers and sales leads to your online business today.

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